MARKETING DEL PATRIMONIO PER LA COMPETIVITÀ DELL'EUROPA NEL MERCATO GLOBALE
Project Reference: 2019-1-DK01-KA202-060273
This project is funded by the European Union ERASMUS+ Program – Key Action 2 Cooperation for innovation and the exchange of good practices.
- Definition of a new professional figure: the Heritage Marketer.
- Creative and innovative training, able to support SMEs to promote, in terms of marketing and brand reputation, their own history and their brands and products.
- Improve employability of low-skilled and unemployed and recently graduated who, in the periodic employment rankings of recent graduates, are systematically in the last positions. Improve unemployed people’s chance to compete in the job market.
- Improve the competitiveness of eu companies by enhancing what characterizes and differentiates Europe from other continents and markets: its secular history.