{"id":19424,"date":"2019-12-01T15:06:02","date_gmt":"2019-12-01T14:06:02","guid":{"rendered":"https:\/\/cbe.be\/staging\/?post_type=progetti&#038;p=19424"},"modified":"2026-07-07T09:54:26","modified_gmt":"2026-07-07T07:54:26","slug":"marher","status":"publish","type":"progetti","link":"https:\/\/cbe.be\/staging\/en\/projects\/marher\/","title":{"rendered":"MARHER"},"content":{"rendered":"<p>The MARHER project aims to create new professional marketing profiles: the \u201cHeritage Marketer,\u201d a humanities\u2011oriented professional with marketing and communication skills who, by enhancing a company\u2019s history and traditions and those of its products, is able to trigger a process of added\u2011value generation that can increase the company\u2019s competitiveness as well as its reputational and value capital. 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