{"id":10698,"date":"2023-06-26T15:55:56","date_gmt":"2023-06-26T13:55:56","guid":{"rendered":"https:\/\/cbe.be\/?p=10698"},"modified":"2023-06-26T16:19:44","modified_gmt":"2023-06-26T14:19:44","slug":"marher-elementor","status":"publish","type":"post","link":"https:\/\/cbe.be\/en\/marher-elementor\/","title":{"rendered":"Elementor template post"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10698\" class=\"elementor elementor-10698\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cad823 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cad823\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baa5d5b\" data-id=\"baa5d5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5b402a elementor-widget elementor-widget-text-editor\" data-id=\"f5b402a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"color: #333333; text-align: center;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">ERASMUS+ <br \/>ID PROGETTO: 2019-1-DK01-KA202-060273<br \/>cronologia: 12\/2019 &#8211; 06\/2022<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27d690f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27d690f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43ebc987\" data-id=\"43ebc987\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f844ba2 elementor-widget elementor-widget-text-editor\" data-id=\"2f844ba2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il progetto MARHER mira a creare nuove figure professionali di marketing: l\u2019\u201dHeritage Marketer\u201d, un umanista con competenze di marketing e comunicazione che, valorizzando la storia e la tradizione di un\u2019azienda e dei suoi prodotti, \u00e8 in grado di innescare un processo di generazione di valore aggiunto capace di aumentare la competitivit\u00e0 dell\u2019azienda e il suo capitale reputazionale e valoriale. Inoltre, il progetto mira a migliorare l\u2019occupabilit\u00e0 dei giovani laureati in discipline umanistiche che, nelle periodiche classifiche occupazionali dei neolaureati, si trovano sistematicamente nelle ultime posizioni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6b1571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6b1571\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15df4d83\" data-id=\"15df4d83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1126f686 elementor-widget elementor-widget-accordion\" data-id=\"1126f686\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2871\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2871\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Obiettivi<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2871\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2871\"><p style=\"margin-top: 0pt; margin-bottom: 7pt; font-size: 12pt; line-height: 18pt; text-align: justify;\">Gli obiettivi principali del progetto sono:<\/p><p style=\"text-align: justify;\">\u2022 Definizione di una nuova figura professionale: l\u2019Heritage Marketer;<\/p><p style=\"text-align: justify;\">\u2022 Formazione creativa e innovativa, in grado di supportare le PMI a promuovere, in termini di marketing e brand reputation, la propria storia e i propri marchi e prodotti:<\/p><p style=\"text-align: justify;\">1. Valorizzare le competenze al fine di sviluppare la figura di Heritage Marketer;<\/p><p style=\"text-align: justify;\">2. Creare un corso di formazione su strategie e strumenti per l\u2019Heritage Marketing, sui problemi e soluzioni legate a questo campo e allo storytelling aziendale;<\/p><p style=\"text-align: justify;\">3. Creare una formazione incentrata sullo storytelling e la reputazione aziendale, le tradizioni aziendali e la valorizzazione del patrimonio.<\/p><p style=\"text-align: justify;\">\u2022 Migliorare l\u2019occupazione di persone con scarse competenze, disoccupati e neolaureati per migliorare le loro possibilit\u00e0 di competere nel mercato del lavoro;<\/p><p style=\"text-align: justify;\">\u2022 Migliorare la competitivit\u00e0 delle imprese europee valorizzando ci\u00f2 che caratterizza e differenzia l\u2019Europa dagli altri continenti e mercati: la sua storia secolare.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7625418a\" data-id=\"7625418a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93342f elementor-widget elementor-widget-accordion\" data-id=\"93342f\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9641\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9641\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Risultati<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9641\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9641\"><p style=\"margin-top: 0pt; margin-bottom: 7pt; font-size: 12pt; line-height: 18pt; text-align: justify;\">I risultati attesi del progetto sono:<\/p><p style=\"text-align: justify;\">\u2022 Una mappa geografica\u00a0 dell\u2019Europa per mostrare agli utenti schede che descrivono i migliori casi di valorizzazione del marketing, lo storytelling aziendale e la tradizione delle imprese dell\u2019UE, al fine di utilizzarle come esempi del potenziale di marketing del patrimonio a livello locale \/ nazionale e internazionale. L\u2019obiettivo e\u2019 mostrare le diverse pratiche e sostenere i potenziali partecipanti nel loro sviluppo professionale. Inoltre, il consorzio raccoglier\u00e0 informazioni ad accesso libero su quali dei modelli esistenti sono stati implementati al fine di applicare con successo lo storytelling nelle PMI.<\/p><p style=\"text-align: justify;\">\u2022 Definizione delle linee guida per la creazione di un insieme di competenze fondamentali per la nuova figura dell\u2019Heritage Marketer. Per competenze fondamentali si intende una combinazione di hard e soft skills che sono necessarie all\u2019Heritage Marketer per lavorare correttamente sui contenuti per potenziare i brand, prodotti e servizi. Le linee guida per la creazione di competenze, avranno come base le competenze individuate dai pi\u00f9 recenti studi sull\u2019 Heritage Storytelling e la valorizzazione del patrimonio per la produzione di contenuti.<\/p><p style=\"text-align: justify;\">\u2022 Creazione di un modulo di apprendimento per la definizione di hard e soft skills fondamentali per la nuova figura dell\u2019Heritage Marketing. Dal punto di vista delle attivit\u00e0 di apprendimento, il modulo si baser\u00e0 su casi studio di valorizzazione del patrimonio di imprese europee raccolti durante il progetto. Il test di fine modulo consister\u00e0 nella valutazione di un contenuto prodotto dagli studenti, sostituendo le modalit\u00e0 di valutazione pi\u00f9 tradizionali (questionari, saggi ecc.)<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bcbe212 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bcbe212\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1291a9cd\" data-id=\"1291a9cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37594cc6\" data-id=\"37594cc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-519296 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"519296\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-grow\" href=\"https:\/\/www.marher.eu\/\" target=\"_blank\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ec2374 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"57ec2374\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-grow\" href=\"https:\/\/www.facebook.com\/marherproject\/\" target=\"_blank\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b1edcc elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"44b1edcc\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-grow\" href=\"https:\/\/www.linkedin.com\/company\/marher-project\/\" target=\"_blank\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6316b08b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6316b08b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-fa61a45\" data-id=\"fa61a45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24c86d92 elementor-widget elementor-widget-image\" data-id=\"24c86d92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.danitacom.org\/it\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cbe.be\/wp-content\/uploads\/2022\/07\/danish-300x91.png\" title=\"\" alt=\"\" class=\"elementor-animation-grow\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37aeb034 elementor-widget elementor-widget-image\" data-id=\"37aeb034\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.i-strategies.it\/it\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cbe.be\/wp-content\/uploads\/2023\/05\/LOGO-ORIZZ-2.png\" title=\"\" alt=\"\" class=\"elementor-animation-grow\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-11937c7b\" data-id=\"11937c7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5514cf3d elementor-widget elementor-widget-image\" data-id=\"5514cf3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.the-hive.it\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cbe.be\/wp-content\/uploads\/2019\/06\/The-Hive.jpeg\" title=\"\" alt=\"\" class=\"elementor-animation-grow\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6a0d2fd5\" data-id=\"6a0d2fd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dac82ac elementor-widget elementor-widget-image\" data-id=\"5dac82ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sdu.dk\/en\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cbe.be\/wp-content\/uploads\/2022\/07\/download-300x132.png\" title=\"\" alt=\"\" class=\"elementor-animation-grow\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-56b7c546\" data-id=\"56b7c546\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-318c2026 elementor-widget elementor-widget-image\" data-id=\"318c2026\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.vdu.lt\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cbe.be\/wp-content\/uploads\/2022\/07\/magni-150x150.png\" title=\"\" alt=\"\" class=\"elementor-animation-grow\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35ee926a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35ee926a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f08e574\" data-id=\"3f08e574\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-162ee0e8 elementor-widget elementor-widget-html\" data-id=\"162ee0e8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\njQuery(document).ready(function($) {\r\nvar delay = 100; setTimeout(function() {\r\n$('.elementor-tab-title').removeClass('elementor-active');\r\n $('.elementor-tab-content').css('display', 'none'); }, delay);\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ERASMUS+ ID PROGETTO: 2019-1-DK01-KA202-060273 cronologia: 12\/2019 &#8211; 06\/2022 Il progetto MARHER mira a creare nuove figure professionali di marketing: l\u2019\u201dHeritage Marketer\u201d, un umanista con competenze di marketing e comunicazione che, valorizzando la storia e la tradizione di un\u2019azienda e dei suoi prodotti, \u00e8 in grado di innescare un processo di generazione di valore aggiunto capace 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